The 5 Biggest IVR Complaints You Need To Fix As

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The 5 Biggest IVR Complaints You Need To Fix As

The 5 Biggest IVR  Having to answer the same questions over and over again is not easy for the agents who handle hundreds of calls a day. In such cases, IVR systems can be extremely helpful. Calls are not completely eliminated, but the frequency is significantly reduced.

IVRs alone are not enough here. When IVR performance isn’t constantly monitored and optimized, this boon can turn into a bane in no time. Your IVR’s performance must be constantly enhanced as a company that values customer experience above all else.

Customer feedback and common complaints are the first steps. When you claim to be a customer-friendly brand but ignore customer complaints, your brand will suffer, and your customer experience will be ruined. You should immediately address these 5 common IVR complaints to protect your brand from such damage.

1. IVR circling

You can be sure that whenever your customers call your customer service number, they are seeking a solution that they could not find anywhere else. The IVR system design process ignores this crucial aspect of customer service, despite the fact that it might seem obvious.

Many companies neglect to test the usability of their IVR options in the rush to create a large selection of options. Callers can find it confusing when an IVR system has too many levels and more than five options within each level. Callers may end up in an endless loop of menu options, leaving them with no choice but to disconnect. Your brand reputation is irreversibly damaged as a result of such a situation.

Sit back and evaluate the simplicity of your IVR system to see whether you’re making the same mistake. Analyze whether the defined structure is serving the intended purpose or escalating the problem for customers. Here are a few simple questions you can ask yourself to get started:.

  • What is the number of levels in your IVR service?
  • What is the number of IVR system menu options at each level?
  •       What types of customer questions are covered by these options?
  • Callers can easily contact company agents; how easy is that?

It is also important to evaluate the answers to these questions based on the customer experience you want to deliver. Check if it fits the desired customer experience by putting yourself in the customer’s shoes. The 5 Biggest IVR

2. Repetition of information by callers

As long as callers verify their authenticity and provide some basic information to agents, they comply. The caller does not mind answering the agent’s questions in order to ensure a quality and accurate resolution. Nevertheless, they do not want to repeat the information whenever their call is transferred to a new agent or answered by another agent. It is very annoying.

The process is slow, and their patience is tested when they are asked the same question repeatedly. The last thing they want to do is answer redundant questions once they’ve already traversed the IVR calling system to reach an agent.

Customer Relationship Management (CRM) tools can save customers from this hassle. A customer’s entire information can be stored on this platform. With just a few drag-and-drops, agents can easily access CRM information. The 5 Biggest IVR

Customers’ information in the database doesn’t have to be manually searched. Through the portal, agents can access all customer information by entering the customer ID. Additionally, CRM is a centralized portal, so agents can retrieve customer information without bothering customers.

3. Waiting on Customers

Most callers experience this dreadful experience on a regular basis. Callers feel anxious when they are not sure how long they will be kept on hold. It is likely that callers will go ballistic if their call is held for more than one or two minutes. In such cases, call hold times are significantly increased as a result of inter-department call transfers.

Moreover, 75% of people say they are “highly annoyed” when they cannot reach someone within a reasonable timeframe.

Any call center’s efficiency is determined by its average call hold time, which is a key call center metric. On average, call centers cannot provide quick customer service because of high on-hold times.

The first thing you need to do is ensure that you have enough agents to handle calls. Sparse resources cannot be compensated for by call handling strategies. Call-backs are a viable option if you are on a tight budget. If your customers want a callback, ask them to leave a missed call or SMS on the number you’ve marketed. Customers can save time and effort by not having to navigate the IVR system earlier. Additionally, it allows you to communicate with customers at your own pace and convenience.


Voice communication is being revolutionized by IVR services. A great customer experience is a must-have for businesses. IVR systems can make a big difference for your business if they prioritize customer satisfaction. It will lead to severe repercussions if you ignore customer feedback and complaints. Ensure that your customer satisfaction is sky-high by addressing the user complaints listed above.


Shalesh Tiwari ! MD in sk digital media pvt ltd and guest blogger

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